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Welcome to Delighted Spirit, where I blend my passion for online business management with a mindful lifestyle.
Welcome to Delighted Spirit, where I blend my passion for online business management with a mindful lifestyle.
UTM in Leadpages
with ActiveCampaign, iContact, Mailchimp or Ontraport
As entrepreneurs, we need to be resourceful.
We find creative ways to reach our desired outcomes, we learn as we go & we have bold visions for ourselves + our business. So when it comes to Facebook + Instagram ads, or affiliate marketing, it makes sense to want to optimize our ROI the best we can – beyond what’s offered out of the box.
If you’re like me, you want to make the most of every tool you use in your business – to cut costs but also to unleash their full potential & keep your operations streamlined. Paid ads use UTM parameters to gather data about our audiences’ preferences. However, when sent to a Leadpages pop-up, the UTMs aren’t forwarded nor saved at the contact level.
But what if this was possible?
Since 2016, I’ve worked with 50+ entrepreneurs, taking care of all their backend online systems so that their website + funnels run smoothly. I’m also very creative, daring & not easily intimidated by tech challenges – I’m a real geek in that sense! I like to try new ideas to automate as much of my clients’ processes as possible.
The idea for this integration stemmed from a client’s need & when we could implement it for her business, she then told her peers about it – but none of their teams succeeded in setting it up. This is when I realized this was specialized information that wasn’t readily available online. What I had taken for granted (my experience + problem solving) was actually not so common.
So I recorded my process + wrote down the SOP for all the CRMs I could successfully implement it with (only 4 CRMs can support this process, from a total of 13 tested). I’ve distilled hours of chat with various app support teams, trial & error in similar projects, into a detailed step-by-step process that you can follow & complete in a couple of hours.
“Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser’s website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports.”
By connecting UTM information to your contacts’ profiles, you can unlock a whole new level of targeted ads & marketing.
You’ll deliver more personalized communications to your audience while improving your ad ROI.
Introducing
- Forward UTM parameters to a Leadpages pop-up form
- Save all paid leads’ UTM parameters at the contact level in your email list
- Identify organic leads
You’ll gain access to our private member area where the material will be delivered in video + text format. Also included is a 15-minute video consultation to troubleshoot your setup if necessary.
You’ll get:
- Instructions on how to integrate UTMs in Leadpages with ActiveCampaign, iContact, Mailchimp & Ontraport
- Step-by-step Google Doc standard operating procedure (SOP)
- Links to shared Zaps + automation template (ActiveCampaign)
- Screen sharing videos instructions with closed captions
- Links to external resources
- Advanced FAQ section
- 15-minute troubleshooting video call with me
Your subscriptions to the required apps are NOT included.
By making a purchase, you agree to our Terms of Purchase.
🏆 You’re already running ads & want to fine tune your audience in your marketing campaigns
🏆 You or someone in your team has experience working with Leadpages, Zapier & your email list
🏆 You want to feel more empowered over your paid ads, both from an ROI + audience insights perspective
🏆 You seek more insights into your audience’s preference + behaviors
🏆 You want to bring greater success to your business (financial, impact, scale)
🛑 You don’t run paid ads or do affiliate marketing
🛑 You’d rather figure it out on your own
🛑 You don’t want to learn more about your audience
By making a purchase, you agree to our Terms of Purchase.
Important! Because of missing features or their integration limitations, this system does NOT work with AWeber, Constant Contact, Kit, Drip, Emma, Flodesk, GetResponse, Kajabi or Keap. Sorry! :(
Yes! if your email list is hosted with ActiveCampaign, iContact, Mailchimp or Ontraport.
Unfortunately, because of missing features or their integration limitations, this system does NOT work with AWeber, Constant Contact, Kit, Drip, Emma, Flodesk, GetResponse, Kajabi or Keap :(
The total duration of the video tutorials is under 20 minutes for each email service provider & there’s very little decisions for you to make.
You can estimate about 60-90 minutes of work to have everything created + running the 1st time. As you create more landing pages or pop-ups in Leadpages, you should be able to integrate them in 15 minutes or less as some of the steps will already have been completed.
Absolutely! I’ll share my screen & we’ll do this together. I also provide links to help articles & very detailed SOP instructions. Finally, we can jump on a complimentary 15-minute video call together if you need even more personalized assistance for troubleshooting.
Yes, absolutely! It’s the whole point – of saving your ads’ UTM parameters at the email level so that you can get a better ROI for your ad spend.
Oh yes! It’ll work for any & all links that you create with UTM parameters.
We have a strict no refund policy. Please contact us if you have any questions before making your purchase.
