Design a Transformative Customer’s Journey

The customer’s journey is the intentional creation of offers that’ll help your audience experience transformation. From “I just discovered this is a problem” to “I’ve been on this path for many years”, you can be there for them every step of the way.

The idea is to meet them where they are, budget- & commitment-wise, with products + services you’re excited to deliver.

The customer’s journey you’ll design is intimately connected to your dharma (the pursuit & execution of your nature + true calling, your purpose).

You’re here on a mission & you’ll impact many, many lives with your genius. The more you think through how your favorite offers are connected together, or how you could add another to the mix, the more synergy you’ll create & the better you’ll help your clients in their transformation.

Here are some elements to consider as you serve, solve & delight your clients + customers:

Offer suite

Contrary to popular advice, I don’t recommend that you have a super wide range of prices for your offers, ranging from a few dollars to tens of thousands. You also don’t need to have more than 2 or 3 ways to work with clients (but you can).

A wider range of prices will require you to speak to quite different markets of customers. This complexifies your communications & it dilutes your message. It’d be simpler to focus on a more niche ideal customer & really deliver on your promises. Also, you probably thrive more working with people at a particular stage in their journey, so focus on growing that clientele – you’re a boutique business & that’s why your customers come to you in the 1st place.

As you’re adding more offers to your customer’s journey, do it in a way that serves the growth of your business, which might be different from a linear progression to inexpensive to high-ticket offers. For example, it might make more sense to start with private coaching sessions before doing group sessions – you can charge more & you’re defining your signature. As you grow your audience, it’ll be easier to scale into group programs.

Marketing

It’s really helpful to think ahead & plan for launches a few months in advance – even better if it’s 12 months ahead. It doesn’t mean that it’s inflexible, just that you’re pacing yourself & being mindful of your audience’s thought maturation as you promote your offers.

As with any secure relationship, consistency creates trust. It’s better to post content less often but reliably + of better quality than to play by a social media platform’s rules to be favored by its algorithm. Humans are engaging with & buying from you, not software!

Community

Beyond likes + share, a community will support one another as they move through their customer’s journeys. The more you can foster connections between them, the more value they’ll get + progress they’ll make. Sure, it’s fantastic to be needed, but you’ll become the bottleneck pretty quickly (or you’ll have to pay for a bigger customer support team). It’s a beautiful thing to give everyone the chance to share their experience with others ✨

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Now I want to know:

Is your customer’s journey designed to take them through a transformative & results-oriented journey?
Let me know in the comments below!

Marie xo