All tagged Inspiration

The customer’s journey is the intentional creation of offers that’ll help your audience experience transformation. From “I just discovered this is a problem” to “I’ve been on this path for many years”, you can be there for them every step of the way. The idea is to meet them where they are, budget- & commitment-wise, with products + services you’re excited to deliver.

As we integrate each level of Maslow’s pyramid of needs, we organize our societies in more complex & loving ways. Thus, as we collectively move towards self-realization, the way our businesses are structured + function is changing in ways that reflect how we experience the world.

It’s no coincidence that the new year inspires us to set fresh goals for the year ahead – Quarter 1 is just starting, Capricorn season spurs us on & days are lengthening again in the Northern hemisphere. The hype has caught on for a good reason ;) But how can we know the difference between our soul’s path & external influence? After all, we live in this world & we’re influenced by new ideas.

The secret to a thriving business is to design one that’s fulfilling + designed around your lifestyle. With fulfillment, we make sure it’s aligned with our soul’s purpose & the lifestyle part makes it harmonious, not too stressful.

To find such fulfillment + balance, there are 3 pillars that one must create in any business: initiative, expansion & meaning. When these 3 are present, they create the perfect conditions for flow + synchronicity to happen ✨

A lot of our lives operate within cycles & I’ve found it useful to apply the same view to creativity – if anything, it helps me understand how to best work with my creative rhythms, find peace when I need to surrender & double down on it when inspiration strikes, because I know it’ll be transient.