All in 4 Pillars of a Soulful Business
The customer’s journey is the intentional creation of offers that’ll help your audience experience transformation. From “I just discovered this is a problem” to “I’ve been on this path for many years”, you can be there for them every step of the way. The idea is to meet them where they are, budget- & commitment-wise, with products + services you’re excited to deliver.
If you’ve grown your team, a new element has emerged in your business – culture. As the founder, you’re modeling + shaping the work culture through your leadership. When done authentically, designing our business around humane values won’t sacrifice our team’s creativity or productivity, it’ll enhance it.
In business, like in yoga, we’re always seeking a dynamic balance between effort (strength) & surrender (flexibility). As we move into more complex phases of growth + impact (asana), we need to adapt our activities to keep finding grace & flow. I like to use Ken Wilber’s 4 quadrant model to group them into dimensions / perspectives.